Identify the location, date and time of the concert. Make a list of performers and gather marketing information and resources like pictures and videos for each. Make sure you have a thorough understanding of the genre of music and type of person you will need to attract as customers.
Determine the age group you will be attempting to engage with your promotions. Decide on the location you want to concentrate on. Do you want national attention or just local? Take lifestyle factors into account: college students are marketed to differently than corporate employees or educators.
Determine how much money will be available for promotions. Once you know how much money you have to work with, you can plan out how best to utilize your budget.
Create a compelling description of the concert and the performers that will be in attendance. Use publicity photos of the artists that will be performing on the website to coincide with written text. You can create free websites on pages like Weebly. com or Wix. com. You can create paid sites with relative ease on platforms like Squarespace. com.
Create pages for your concert on multiple social media platforms such as Facebook, Twitter, Instagram, YouTube and Vine. Share pre-existing content regarding the concert or performers on each profile, as well as new material as you prepare for the concert. Using applications like Hootsuit or Everypost will allow you to post content to multiple social media accounts or platforms at once. Social media, SEO, advertising, and email campaigns are all great ways to promote your concert with digital marketing. [4] X Expert Source Anna ColibriDigital Marketing Specialist Expert Interview. 29 June 2021.
Your hashtag should be short and unique. If the name of the concert or location are easy to spell you may want to consider using them, like #FultonOrchestra or #BostonRock. Use your hashtag often and encourage others to do the same. Ask the performers to share posts with the hashtag as well. Post on social media to encourage people to share their feelings about the concert with your hashtag to increase its reach. Hashtags can be used on Twitter, Facebook, Instagram and most other social media platforms.
When people follow or friend your concert’s page, follow or friend them back otherwise they may delete you. Engaging with people will make them more apt to share your content and increase excitement about your concert. Ask questions and respond to posts from others.
Contact local television and radio stations as well as newspapers. Offer to promote their channel, show or paper at the concert in return for them promoting your concert through their channels. In small markets, some news outlets may cover your concert for free.
Use press releases to gain media attention from traditional news outlets in the area. Sometimes press releases are printed as they are submitted to newspapers, allowing for maximum control in how your concert is presented. Unless you use a pay service to distribute your press release, submitting a press release is free of cost.
Billboards offer the opportunity to be seen by many people of varying ages. Print ads can be directed at specific demographics by choosing publications aimed at certain ages or interest groups. Radio and TV ads can be directed at specific demographics by choosing during which shows and what times the ads will air. Programmatic advertising sends ads to a person’s cell phone when they visit a similar venue. [8] X Expert Source Anna ColibriDigital Marketing Specialist Expert Interview. 29 June 2021.
Make sure to include the names of who is performing, the location, date and time of the concert on the flyer. Check into local laws about posting or distributing flyers in public places to make sure you are in accordance with local legislation. Consider having the flyers printed on bright colored paper to draw people’s attention to them as they pass by.
Some business owners may be willing to provide other services for your concert in exchange for the promotion of their business. The more business partners your concert has, the more promotional reach you will gain through each business. You can also partner with influencers and other relevant media to promote your concert. [9] X Expert Source Anna ColibriDigital Marketing Specialist Expert Interview. 29 June 2021.
